AHLAN
PROBLEM
Heavy operational load on independent hospitality property owners to be able to keep up in the highly competitive market:
High customer acquisition cost: dependent on major OTA’s (booking.com, airbnb) with 20% average cost to bring guests and very seasonal in terms of occupancy, low seasons occupancy are as low as 10-20%.
Maintaining high occupancy to reach breakeven: high fixed costs which are not covered unless very high occupancies are maintained all throughout the year
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Limited resources: not cost effective to deploy dedicated sales /marketing teams
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Operational tensions:
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Implementing revenue/ cost control strategies
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Handling day to day hotel operations- cleaning, check in/out , maintenance , customer service
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Managing bookings and sales
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Inefficient Human power: pilferage is very common due to lack of system and process control
The constant heavy load requires a lot of effort and resources which makes it challenging to ensure that guests are constantly receiving a quality experience.
SOLUTION
Heavy operational load on independent hospitality property owners to be able to keep up in the highly competitive market:
Ahlan makes you feel lighter.
We build an end to end customer experience driven by technology operating under “ Ahlan” Brand:
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A seamless experience right from receiving reservations to hosting to enhancing guest’s
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experience with a strong technology foundation and a great customer experience.
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Access to our all in one solution: unique technological answers to all operational needs.
MARKET
SAM:
Large untapped opportunities with local independent operators (boutique hotels, family owned, and property managers) >40% of the market = >$12B
TAM:
46% of global hotels : Independent/ alternative lodging at 9 million rooms =>$260B Middle East estimate by 2022 > $30B
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April 2018: founded unbranded operations beginning with
2 assets (5 rooms) in Nazareth, Israel
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Summer 2019: operating under Ahlan brands total of 12 assets in 3 cities Israel, beginning of PMS and Direct website implementation (via 3rd party)
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Christmas 2019: Ahlan teams and partners operate relying 100% on tech infrastructure (eliminating up to 85% of the manual work)
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March 2020: Beginning of corona, pivot to new revenue channels servicing new customers (quarantine, long stays, day office usage)
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2020 : Hybrid accelerator for targeting seed round fundraise
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2021: complete implementation of ahlan branding and expand to new markets + CTO partner
MILESTONES
VISION & ASK
Ahlan aims to penetrate the hospitality market by building a 1 stop shop for independent hospitality asset owners.
Asking Seed budget for :
Software product development: In house MVP + own website Finalize and implement branding
Penetrate new market for operations: UAE
In order to reach operations in >5 cities
ith total rooms of >300.
